In 2023, amidst endless video meetings and long work commutes, our founder, Bibi Sofowote had a eureka moment.

Bibi had always been a lover of well-crafted and beautifully-designed athleisure apparel. Having always believed that comfort and style could coexist, he decided to combine his entrepreneurial spirit with his love for casual fashion and create something truly special.

Thus, Backpack Owl was born in the vibrant city of Barrie, Ontario.

Why Backpack Owl, you ask?

The backpack symbolizes motion - being on the move. Adventuring. Exploring. Learning. Evolving. The owl embodies the wisdom required to know that there's a great big world out there, full of opportunity. He also took inspiration from his eldest child who had a stuffed owl toy that she wouldn't go to sleep without.

Our little online store quickly spread through word-of-mouth from supportive family and friends, to become a favorite of those seeking comfortable and stylish clothes. We offer a variety of goodies, from crewneck sweatshirts that feel like a warm hug from grandma to pullover hoodies that make you look effortlessly cool. And don’t sleep on our summer drip too!

But we're not just about the fashion.We're all about good vibes and intentional goodness. We believe in ethical and sustainable production, because we want our clothes to not only make you feel good, but also make the world a better place.

So, whether you're a yoga enthusiast, a weekend warrior, or just someone who appreciates a good outfit, Backpack Owl is here for you. We invite you to join our community of happy Backpackers and embrace the magic of comfortable and stylish athleisure apparel. Because life is too short for boring clothes, right?

Stay cozy, stay stylish, and always remember to spread those good vibes!